White One, a brand of the Pronovias group, unveils its latest collection of 15 exclusive dresses created together with Zac Posen during New York’s Bridal Fashion Week
NEW YORK, October 5, 2019 – White One, the joyful and elegant brand of Pronovias Group, world leader in high-end bridal fashion, today presented the Zac Posen for White One collection at the New York Bridal Fashion Week that took place at Industria Studios in New York City. For the White One brand this is the first global collaboration with the famous American designer Zac Posen. 15 wedding dresses were presented.
The Zac Posen for White One collection reflects the elements that characterize the designer’s maison: its mastery and passion for the celebration of the female body. The first complete collection will include a selection of 20 beautiful wedding dresses. The models express the glamorous key that Zac Posen proposes for structured shapes and volumes, which almost seem to be integrated graphically into the details of the dress. These magnificent dresses beautifully enhance the silhouette with a sophisticated, sensual and young aesthetic. The mastery of the designer is reflected in the way the fabrics are treated, the layers of chiffon, the crêpe that covers the entire dress and the pleated details that create a magnificent work of art.
The collection is inspired by nature, according to Posen, “mother nature is the greatest creator and a bride on her wedding day is like a beautiful flower that blooms and shines with light”. All the clothes have been developed especially for her customers and, even if all the pieces have some exclusive style elements, she wanted to add a romantic and floral touch to the designs. According to the American designer, his collection “is a beautiful garden of clothes”.
Zac Posen for White One also consolidates the strengths of White One in terms of know-how in wedding dresses and affordable prices, offering materials that are pleasing to the touch and to the eye: a natural beauty at an affordable price.
Among the guests who took part in the presentation of the Bridal Fashion Week in New York are Lindsey Wixson, Hilary Rhoda, Laura Love, Cindy Bruna and Olympia of Greece.
INFORMATION ON ZAC POSEN
Zac Posen is one of the most important stylists worldwide in the field of women’s fashion, and represents the glamorous lifestyle of contemporary America. Zac Posen launched the brand that bears his name at the age of 21. In February 2002, he presented his prêt-à-porter collection in New York. After the success, Posen quickly opened a design studio in Tribeca. Since then, Zac Posen has proposed his vision of innovative prêt-à-porter clothes made with artisan care for women all over the world. Its strong feminine aesthetic has become a reference point for trendsetters.
INFORMATION ON WHITE ONE
White One is the elegant and young brand of the Pronovias group, which caters to the millennial bride. The Pronovias group is the international leader in the sector of high-end wedding dresses, and boasts an unrivaled series of famous brands, such as Pronovias, St Patrick, White One, Nicole and Ladybird, with over 4000 stores in 105 countries. Born in Barcelona more than half a century ago, in 1964, the Pronovias group was purchased in October 2017 by the private equity fund BC Partners and is pursuing expansion initiatives and consolidation of its international position in the field of high wedding dresses range.