The American lingerie brand celebrated the boutique on December 15 with a cocktail event dedicated to the press. The Mad for Plaid collection is also available in the store.
The path of solidarity and support to the female world continues, thanks to the Collective and Global Fund for Women’s Cancers initiatives
Milan, December 2021. Victoria’s Secret celebrated its first anniversary in the Galleria del Corso in Milan. After the inauguration of the boutique on 11 December last year, the American lingerie brand celebrated a year of activity in the space of 2 thousand square meters with a special Christmas cocktail event dedicated to the press, scheduled for Wednesday 15 December at 19 00.
The flagship store, the result of the partnership with Percassi, a franchising partner of Victoria’s Secret also for Spain and France, is the first full assortment store in the Lombard capital.
The shop offers the Holiday 2021-Mad for Plaid collection, which includes a range of ultra-soft flannel garments, bras, cozy accessories, pajamas and more. These will complement the offer of the iconic lingerie collections, including Dream Angels, Very Sexy, T-Shirt Bra, Sexy Illusions and Body by Victoria, as well as fragrances, pajamas and accessories.
Victoria’s Secret is also pursuing the transformation path of the brand experience focused on supporting the female world, thanks to the launch of collaborations, projects and experiences with the aim of having a positive impact on women’s lives.
Among these, the establishment of partnerships recently launched on two projects stand out: the first is Victoria’s Secret Collective, focused on the creation of new programs for members, collections dedicated to revolutionary products, but also to engaging and inspiring content; the second project, Victoria’s Secret Global Fund for Women’s Cancers, is carried out together with the partner Pelotonia, with the aim of funding research and innovation for progress in the treatment and cures of female cancers.
THEY WILL BE AMBASSADOR OF THE NEW CAMPAIGN WITH WHICH THE AMERICAN LINGERIE BRAND SUPPORTS THE POSITIVE SOCIAL AND CULTURAL CHANGE OF WOMEN
Milan, December 2021. Victoria’s Secret continues its evolution path that looks at the positive change of the female universe, welcoming two new partners in the VS Collective group: Bella Hadid and Hailey Bieber. The two top models will be ambassadors of the brand and will be an integral part of the new strategy thanks to which the American lingerie brand aims to give a voice to women, supporting them socially and culturally, with the aim of triggering real change and an increasingly impact positive about their lives and careers. This, together with the establishment of the Victoria’s Secret Global Fund for Women’s Cancers, focused on the fight against female cancer, will guide the company towards a pink future, in which women are welcomed and supported.
The collective, greatly increased by the work of Martha Pease, Chief Marketing Officer of Victoria’s Secret, is constantly evolving and already includes symbolic women and changemakers such as Adut Akech, established model, former refugee and supporter of mental wellnes, Amanda de Cadenet, journalist , photographer, GirlGaze founder, Eileen Gu, world stunt ski champion, Megan Rapinoe, LGBTQIA + activist and equal pay advocate and professional soccer player, Paloma Elsesser, body advocate, community creator and model, Priyanka Chopra Jonas, actress, producer , entrepreneur and Valentina Sampaio – LGBTQIA + activist, actress and model. The group is divided into programs for members, collections dedicated to revolutionary products for women, the proposal of engaging and inspiring content, as well as to gather support for vital causes for women.
Victoria’s Secret’s steps forward and future goals in terms of supporting female empowerment with its two programs were told to the press and lovers of the brand during the Christmas cocktail event that was celebrated on December 15 within the store of 2 thousand square meters, inaugurated just a year ago in the Galleria del Corso, in Milan. The first anniversary of the Milanese boutique under the Victoria’s Secret sign, the result of the partnership with Percassi, the franchising partner of the brand in Italy, Spain and France, witnessed the profound message that Victoria’s Secret is transmitting with commitment to its community, without forgetting to show her Holiday 2021-Mad for Plaid collection, which includes a range of ultra-soft flannel garments, bras, cozy accessories, pajamas, as well as offering iconic lingerie collections such as the Dream Angels, Very Sexy, T-Shirt Bra , Sexy Illusions and Body by Victoria, along with fragrances, pajamas and accessories.
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THE VS COLLECTIVE
The VS Collective, established on June 17, 2021, is an (ever-growing) group of successful women who share a common passion: driving positive change. Thanks to their unique interests, passions and backgrounds, these extraordinary partners will influence and shape the future of the world’s largest and most iconic brand dedicated to women. Through social, cultural and commercial relationships, the VS Collective will work to create new programs for members, collections dedicated to revolutionary products, engaging and inspiring content, as well as to gather support for vital causes for women.
VICTORIA’S SECRET
Victoria’s Secret is the leading retailer specializing in the sale of lingerie and beauty products – from prestigious fragrances to body care products. Victoria’s Secret has more than 1,600 stores worldwide, including Victoria’s Secret Lingerie and Beauty stores.
THE PARTNERSHIP WITH PERCASSI
Launched in 2015, Victoria’s Secret’s collaboration with Percassi led to the opening of three Full Assortment stores in Italy, two Victoria’s Secret Full Assortment Outlets and thirteen Beauty & Accessories stores, in which a wide range of beauty products and fashion accessories is available. and luxury items, which also include bags, small leather goods and luggage. In addition, Percassi is also a franchising partner of Victoria’s Secret for Spain and France, where it has respectively opened three Full Assortment stores and five Beauty & Accessories stores in the Iberian Peninsula, and four Full Assortment stores in France.
