Tommy Hilfiger, announces that American designer Tommy Hilfiger and Formula OneTM Champion Lewis Hamilton will celebrate the sustainability advancements that sit at the heart of their fourth TommyXLewis collaboration at the Spring 2020 TOMMYNOW runway experience in London on February 16, 2020 at 8 p.m. GMT.
The collaboration’s sustainability focus has advanced each season, with more than 75% of the styles in the Spring 2020 TommyXLewis collection being sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The latest TommyXLewiscollaboration features cotton that has been 100% sourced more sustainably, including organic cotton, and recycled materials, vegan leather alternatives, low-impact denim washes, and miDori® bioWick, a plant seed oil-based, low-carbon footprint, quick dry and wicking finishing agent.
For Spring 2020, TOMMYNOW is returning to London and will be set against the backdrop of the iconic Tate Modern gallery during London Fashion Week. Since first launching in September 2016, the brand’s experiential TOMMYNOW “See Now, Buy Now” platform has toured the world, with stops in New York City, Paris, Shanghai, Milan and Los Angeles. Alongside the latest TommyXLewis collaboration, the Spring 2020 HILFIGER COLLECTION for men and women will also premiere at the experiential TOMMNOW event in London. Drawing inspiration from the pioneering spirit at the heart of modern America, Spring 2020 HILFIGER COLLECTION designs are country and rock-and-roll meet East Coast prep, taking fans on a road trip across iconic American landscapes.