The Art of Shaving has announced the opening of its second store in the UAE at Dubai Festival City Mall. It was a year ago that the brand opened its flagship store in Dubai at the City Walk Boulevard. The Art of Shaving stores feature the brand’s widest range of services including an expansive Barber Spa® and an accompanying lounge. A spokesperson for the brand also hinted on more stores in the near future.
For 20 years, The Art of Shaving has been a creator and purveyor of the finest shaving and grooming products, rooted in unique, multisensorial experiences. The Art of Shaving is considered one of the world’s leading premium grooming brands with its trademarked “The 4 Elements of the Perfect Shave” – Prepare, Lather Up!, Shave, and Moisturize — essential oils based grooming products, high-end shaving instruments, Barber Spas, and global retail operations. The brand aims to induct discerning men into the “Brotherhood of Shaving”, a mission to help men elevate grooming from an act to a cherished ritual. Today, The Art of Shaving serves as a destination for one-on-one consultation and education, where men can get answers for any grooming question they may have from expert shave consultants and master barbers.