SUSTAINABLE INNOVATION

Where Sustainable Fashion meets Technology – 14th  SEPTEMBER  2020
ROME

When calculating the national Italian GDP, ‘Made in Italy’ stands in second place with a manufacturing turnover of 97 billion euros in 2018. As emerged from the last World Economic Forum, the fashion industry is the second most polluting sector in the world after the oil industry, each year it is responsible for 10% of global greenhouse gas emissions (CO2) and contributes to the dissipation of 20 % of total water resources used throughout the various working phases (dyeing, printing, finishing and of course also to maintain the cotton plantations).

FASHION IS A HISTORY OF COMMUNICATION THAT BEGINS FROM AGRICULTURE

• Contributing significantly to global wealth, the fashion sector globally employs with stable jobsmore than 300 million people creating a total turnover of 225 billion euros annually.
• In particular Textile and clothing manufacturing have an enormous impact on ocean pollution:: about 60% of clothes are made of polyester which, because repeated washing, annually releases about 500,000 tons of microfibres into waterways (the equivalent of 50 billion plastic bottles!).
• According to a UN report, it is estimated that the fashion sector consumes more energy than air transport and maritime transport combined; in addition, 85% of fabrics are burned every year, further polluting the planet with PM10, PM5, PM1.

SUSTAINABLE FASHION MEETS TECHNOLOGY

Just a small example: thanks to SUSTAINABLE INNOVATION, of how the new PVC-free ECO-LEATHER are produced.

• From an environmental point of view, PVC (polyvinyl chloride) is considered the most dangerous plastic material as it is not biodegradable..
• PU (polyurethanes) do not contain PVC, azocolourants, formaldehyde and heavy metals, substances that are harmful to both the environment and humans. . By investing in technology and research the company’s development units have developed innovative materials for the fashion sector such as: leather recycled from pineapple peels, bananas, apples, oranges and mushrooms; giving life to a virtuouscircular economy. This will be our trump card towards saving the ecosystem, in view of the new global structure.

In collaboration with

Founder of di event as also founder of MADE IN ITALY LUXURY on Qatari request, is Valeria Mangani to develop the internationalization aimed at the artisanal luxury brands of the made in Italy. For the Made in Italy Luxury pavilion held at the Heya Arabian Fashion Exhibition at the Doha Convention Center, she selects only the top niche of italian handcraft iconic items for the most refined Qatari women.

FASHION SHOWGround floor/garden • 18:30 – 20:00h

• EMULEOS USA
Made in Italy

• GIULIA BRUNETTI
knitwear vegan collection

• AMAVIS
Recycling Project

• DOUBLE
Venezia

• YUKO & BIBA
Borse

• ELEONORA RICCIO

• XEOS
Smart Shirts Technology

• RODÀ
Shoes

• DIEGO PERCOSSI PAPI
Jewels

• QUINTO EGO
Jewels

• ECO LUXURY
di Franco Francesca

• ETICLÓ
Ethical Closet

• FILI PARI
Fibre di marmo

• LEILA HAFIZ
Italian modest fashion

• VAGAMENTE RETRÒ
Sustainable botanical fashion

Testimonial of the event will be Anton Giulio Grande who
will present his first eco-sustainable haute couture garment.

SHOWROOM1st Floor• All-Day

Comprised of all the brands participating in the fashion show, in addition to the brands of accessories, shoes, bags, jewelry, design and olfactory essences free of parabens, phthalates and formaldehyde

• CARRABAN
Wood bags

• QUINTO EGO 
Essenze olfattive

• DIEGO PERCOSSI PAPI  
Jewels

• XEOS
Smart Shirts Technology

• YUKO & BIBA
Bags

• 53.0
Luxury Marble

WORKSHOP2nd Floor• 16-20h

“Textile Supply Chain and health”
    Angelo Del Favero
  Former Director of Istituto Superiore Sanità, President of the Textile and Health Association.  www.tessileesalute.it

“Sustainability is moving Smart”
    Gianluca Santilli
  President National Observatory Bikeconomy   www.bikeconomyforum.com

“Reshaping fashion business model to circular economy”
    Daniele Roscino
  CEO of Ecosostenibile.eu   www.ecosostenibile.eu

“Orthomolecular approach on the environment and eco-sustainability”
    Adolfo Panfili
  President International Orthomolecular Medicine Association   www.aimo.it

“How to develop and motivate an action plan for sustainability in the future of corporate sustainability and technology”
    Bruno Bella
Presidente & CEO VIBECO   www.vibecosrl.it

“Smart Shirts & mental economy gym”
   Franco Boldi  
 President & CEO XEOS  www.xeos.it