Microsoft Word – SALVATORE FERRAGAMO_HYBIRD_PRESS RELEASE_ENG.docx
Salvatore Ferragamo presents Hybrid, a new line of men’s shoes that eclipses the established boundaries of masculine footwear. Combining the most appealing attributes of multiple genres, Hybrid is the footwear choice for a 21st Century man who himself defies definition. The apparent paradox of a shoe that features both progressive elegance and profound comfort empowers its wearer.
Paul Andrew, Creative Director of Salvatore Ferragamo, said: “With Hybrid there is no need to sacrifice either the versatility and flexibility of sneakers or the formality and heritage of bench-made traditional men’s shoes. That’s because our inaugural Hybrid styles combine the best of both shoe families to create a new upgrade on both.”
The inaugural Hybrid proposals are divided into two distinctive brotherhoods of style.
The first combines traditional-leaning upper templates with rope-edged ultra-flexible synthetic rubber soles. An interplay of colour – scarlet sole against black upper, or burgundy upper against black sole – leaves room for individual expression. These are your go-to-shoe at a time when the traditional definitions of formal and informal footwear are no longer fit for purpose: they combine the best of two old worlds to make shoes fit for a new one.
The second Hybrid style brotherhood features a distinctively silhouetted group of three styles based on the substantial foundation of a moulded and modular articulated wedge heel. Upon this sleek and sculptural base rests a choice of three upper variations – a minimally decorated black derby, a Ferragamo- strap supported slip-on, and a strap-fastened derby with a Ferragamo logo.
Hybrid combines high-tech and high-craft to produce footwear of the highest order. www.ferragamo.com