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9.15 am | Camera di Commercio di Firenze
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9.00 am – 6.00 pm | Polveriera
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In collaboration with REDA, the project that showcases a selection of brands with their innovative concept of athleisure, that have created special garments using fabrics from the REDA Active line. The names are: 42.54, AEANCE, DYNE, GR1PS and ISAORA. |
12.30 pm – 2.30 pm + 4.00 pm – 5.30 pm |
Spazio MINI, Piazzale delle Ghiaia |
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MINI: Iconic Designs & Minimal Footprint
Focus on fashion emerging talents inspired by the theme MINI FASHION. Rethinking Identity. New perspectives on our DNA. Four emerging talents reinterpret the MINI DNA. The MINI projects at Pitti Uomo are celebrated with a cocktail in collaboration with Esquire magazine (4.00pm – 5.30pm). Plus, also on 9 January (12.30pm – 2.30pm), the workshop & talking lunch “Iconic Designs & Minimal Footprint”. |
Plus, Among the events in the Fortezza and around the city:
At the Fortezza T-MICHAEL PRESENTS 5 CURATORS/ ONE SPACE (Costruzioni Lorenesi, First Floor): a collective of designers in a space that mirrors the zeitgeist of today’s style (every day). | Every day at 10.00am, 12.00pm and 3.00pm, PEPE JEANS LONDON presents the revolutionary project Wiser Wash | ADD hosts Rise Beatbox at its booth (11.00am – 4.00pm). | RUSSEL ATHLETIC sets an artistic live performance and present the Eagle R collection (11.30am and 4:00 pm). | PAOLONI introduces its collection at its booth (11.30am – 2.00pm). | L’IMPERMEABILE – 070 STUDIO celebrates its 70th anniversary with a cocktail (12.30pm – 2.30pm) | at Magazzini Teatro, BEST COMPANY, with Oliviero Toscani and Olmes Carretti, presents its new style journey (1.00pm – 4.00pm). | MANUEL RITZ presents its new FW collection (2.30pm-5.30pm) | at 5.00pm in the Monumental Area, the cocktail to celebrate the PUGLIA MAKERS, by Confindustria Taranto and SMI – Sistema Moda Italia. In Florence |