March 2019 sees Saudi Arabia’s timeless modern fashion house, Leem, launch its effortless SS19 collection in stores throughout the Middle East. Distinguished by its stylish and affordable pieces designed for today’s fashion conscious woman, Leem’s vision is to redefine modest wear with global appeal. Specialising in essential staples with an air of luxe that form the building blocks of any modest wardrobe, Leem’s stylish silhouettes mark the intersection of conservative fit and modern flair, elevating the fashion quotient of its all-inclusive clientele-base, whether they choose to conceal for culture or as a personal preference of style.
Leem’s charming Spring Summer 19 collection ushers in the likes of free-flowing kaftans, maxi skirts and dresses, the timeless trench, tailored power suits with fluid, ambiguous layers, all distinguished by their sleek structure and elegant lines.
The ties between art and fashion have always been close and this season Leem tapped into “painterly” graphics and geometric prints. Select maxi styles were defined by a profoundly pared-back aesthetic, serving as the canvas for interpretations of circles, squares and striking leaf-print styles rendered with bright colour. Furthermore, the collections bold prints are perfectly juxtaposed by a chic monotone palate of utility nudes, cherry red, mustards and yellows, royal purple and petroleum blue, all of which feature heavily as bold block-colour throughout the collection.
Ruffles adorn the shoulders and necklines of maxi dresses whilst light and delicate knife pleats can be found accented throughout the collection on maxi dresses, skirts and trench coats. The devil is in the styling, Leem focuses on maxi pleats in a strictly vertical version to never give up a romantic and feminine touch.
The SS’19 aesthetic also lends itself to head-to-toe experimentation, presenting stylish accessories including turbans, pearl magnets that interchange as cufflinks, earrings, head scarf pins, or brooch accessories, and a hat with attached hijab, all of which pave the way for an effortless expression of chic discretion.
Since inception in 2018, Leem has earned a loyal modest fashion following globally and continues to expand brick and mortar steadily across the Middle East with six store locations, and a brand new e-commerce platform set to launch in April 2019.
