To celebrate the release of the YEEZY Boost 700 V2 “Geode,” adidas and Kanye West enlisted the help of families across America, including his own, to host pop-up YEEZY lemonade stands.
The home-made YEEZY lemonade stands were selling pre-releases of the YEEZY Boost 700 V2 “Geode.” It was a family effort, with Kim and the three kids, as well as Khloe and Penelope, all helping out.
All proceeds from the stand sales will be donated to the National Alliance on Mental Illness (NAMI), a charity hand-picked by Kanye. NAMI is the “largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness.”
