INTRODUCING KIND: THE AUSTRALIAN BEAUTY BRAND THAT IS MORE THAN PRETTY

Founded by Lynda Chapman and Pia Dwyer, two women passionate about equality, The KIND Collective celebrates individuality and aims to empower everyone to be the best versions of themselves.

A year after its debut in Australia, The KIND Collective is making its entry into the GCC market with a mission to add consciously driven, multi-purpose cosmetics to everybody’s beauty routine.

With a focus on multi-use products, the KIND collection’s Hybrid Heroes range are proudly made in Australia from 100% vegan ingredients to simplify the everyday make-up routine. This range consists of 13 game-changing products including high-performing bases, nourishing lipsticks, and lash and brow perfectors. The range is also complimented by bamboo brushes with super soft vegan bristles.

All KIND products are cruelty free, PETA accredited, and boxed in 100% compostable bamboo packaging.

“I’m thrilled to be able to launch The KIND Collective in the GCC. This is a cosmetics range that is more than just pretty. It aims to empower individuals to be the best versions of themselves,” says Lynda. “When launching a new brand, it’s important to be transparent with our customers on where our products are made and the steps that we’re taking to ensure our range is held to a high standard without compromising on efficacy or price.”

Gone are the days that natural means low or no performance. Many natural ingredients are rising to the occasion, while also being better for the environment. These plant-based ingredients such as Kakadu Plum, Liquorice Root Extract and Avocado Oil are kind to skin, and are often better tolerated by sensitive skin.

“We wanted to ensure the range was science-led to get the best out of our natural ingredients. Using natural blue light technology, we are able to help keep skin safe as we spend more time on our phones and in front of computer screens.” says Pia.

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