Elisabetta Franchi, founder of the prêt-à-porter brand Made in Italy that bears her name and creator of a feminine style, is ready to land on Piazza Affari following the business combination with Spactiv. The listing is expected within the first quarter 2020 on the Aim segment of theItalian Stock Exchange.
Betty Blue Spa, the company owned by the designerElisabetta Franchi, and Spactiv, the Spac promoted by Maurizio Borletti, Paolo De Sprit and Gabriele Bavagnoli have reached an agreement to be integrated; the merger will support the growth process of the brand Elisabetta Franchi, reality of the fashion industry with a 2019 estimated turnover of about 123 million with an increase of 6,4% compared to 2018 and a widespread distribution worldwide that today is made of 84 mono-brand stores, of which 8 outlets and around 1.100 multi- brand stores in the most important cities of the world.
The opening of the Company equity represents the most coherent approach to achieve future company objectives and Spactiv team, with its professional skills, is the ideal partner.
Elisabetta Franchi,Founder, said: “I have always tried to achieve with coherence the values that I feel part of my DNA; the Italian creativity, my vision of femininity, the craftsmanship heritage, the eco-friendly fashion; those are the main ingredients that allowed Elisabetta Franchi to build a strong identity and find a unique positioning. I have always believed in innovative instruments of direct communication that gave me the possibility to get close to the people. Today Elisabetta Franchi’s brand deserves to go far and to look at the futurewith a perspective of an International expansion. Our Business Combination is like a perfect tailor-made dress”.
Maurizio Borletti, President of Spactiv, has declared on behalf of the company and its promoters:”When we launched ourSPAC two years ago, we promised to target a company that would have represented the Italian business excellence. We have found in Betty Blue the ideal opportunity to be presented to our shareholders. A successful firm, made of an important profitability and an high brand awareness, but also of a Made-in-Italy production and important initiatives in the eco-sustainability field. We are sure that the resources and the support offered by Spactiv will provide Elisabetta Franchi with the instruments necessary to speed up her development path on a global scale with results that will reward partners and investors”.