A tribute to summer dreams. To the memories of the child who lives inside each of us. With the pride of being Latin. With Parisian savoir-faire. To Miami sunsets. To easy-going as a lifestyle. To art. In the summer. And to love.
Esteban Cortázar (Bogotá, 1984) è un bambino. Un bambino preco- ce, intuitivo e artistico. Un bambino che si sveglia circondato dai quadri di suo papà, l’artista Va- lentino Cortázar, con la brezza marina, le palme che danzano con i gabbiani e il brusio delle persone che raggiungono la spiaggia. Dalla sua finestra dell’Hotel Avalon di South Beach, Miami, osserva come top model degli anni ‘90, incredibili drag-queens o eccentrici pensionati condividono momenti storici e si mescolano con la cultura latina, il boom della moda anni ‘90 e le giornate eterne dell’altrettanto eterna estate della Florida. Oggi Esteban non è più un bam- bino ma un famoso stilista il cui obiettivo è dare
alla moda un tocco di buonumore, carisma la- tino e eleganza sbarazzina adatto a tutti. È lo stilista più giovane ad aver sfilato durante la NYFW -a soli 17 anni-, è stato direttore creativo delle collezioni femminili di Emanuel Ungaro ed è l’ambasciatore indiscusso delle collezioni Re- sort e dell’endless summer.
Di questa passione per la diversità, il colore, l’allegria e l’arte nasce un inevitabile rapporto d’affetto tra Esteban e Desigual, che dà origine a una collaborazione unica. Lavoriamo come un marchio che dà support a diversi talenti e pre- sentiamo insieme allo stilista una collezione di diciassette capi per ritrovare la gioia di vivere.
Have you been dancing for so long?
Inspired by that precocious childhood that saw Esteban grow up surrounded by very different artists and characters, in this campaign we gather a casting that breathes that melting pot typical of South Beach but updated to our days. Here we then find the impressive actress Daniela Santiago, one of the undisputed stars of the successful Spanish series ‘Veneno’; Yendri, the singer of Dominican origin, raised in Italy and winner of one of the most successful television programs in the country; the famous Barcelona model and entrepreneur Biel Juste; the colorful fashion icon and Haitian stylist residing in Cologne, Michelle Elie; the famous Italian model Chiara Scelsi; Brazilian supermodel Jhona Burjak; the drag queen artist Alaska Nebraska; together with a cast made up of different ages, styles and origins to represent, through the eyes of a child, that nerve center that these small hotels were and a party that, we hope, will arrive very soon. The campaign aims to be a burst of energy and remind us that beautiful days of celebration and love are just around the corner.
All through the iconic song ‘Pasilda’ by Afro Medusa, a hit from the 2000s in which dance joins Latin sounds, leading us directly to a world of freedom and dance.
A story that represents diversity and fun, which shows us how the Esteban universe blends with the values of the Desigual brand and which presents the collection that defines summer.
“The artist Valentino Cortázar is my father and, together with my mother, my greatest inspiration. His love of him for colors, women, life and joie de vivre is the leitmotif of his work. I decided to work with him for this collection with a garment that highlights one of the most recurring motifs in all of his work: ‘El Beso’, which he painted in South Beach at that time. In addition, the collection pays homage to the iconic photographer Andy Sweet. Let’s create a patchwork with her images taken in South Beach in the 70s, before the turmoil and madness of the 90s, when the real pioneers of the area now retired from all over the world with their eccentric looks to enjoy the sun of Florida. In addition to images of the emblematic Leslie and Surfcomber hotels, eternal beach moments and art deco architecture. The idea of combining these two motifs and thus creating a patchwork collection seemed to me to be perfect for representing the true frame of what Miami was at the time.
DIFFERENT, VERSATILE, UNISEX, EASY AND SUSTAINABLE.
Garments suitable for everyone. But everyone. To be worn at a party. Or underwater. Shirts that are dresses, jackets and that fit him, her and anyone who wants to wear them. Denim garments that will accompany us throughout the year. And others that represent summer, heat, good weather and good humor. Garments with easy models and designed to make any type of body feel at ease, garments whose strong point are colors and prints. Garments that tear a smile and love and respect the world, who are socially and environmentally committed, sustainable garments with eco-friendly fabrics such as Lenzing TM ecovero, Naia, BCI cotton, Tencel TM, Lyocell TM or organic cotton. Garments designed today, inspired by the past and designed to be worn ALWAYS.
THE SUN RISES AGAIN.
They say that the crazy twenties are about to arrive … So for this age of parties, love and colors that is approaching, we prepare ourselves properly and with great desire. According to Esteban: “The difficult times we are experiencing have shown us that our responsibility is to share positive energy. I feel comfortable collaborating and listening. The key is to put love in everything you do and be authentic, that’s why I wanted to do something personal for this first collection and reach the public beyond fashion ”.
On sale from May 20th on Desigual.com and in selected Desigual stores, Farfetch, Zalando Plus and selected wholesalers with prices between € 49.95 and € 169.95.