The eco-sustainable revolution of the brand continues with an eco cashmere capsule collection where luxury does not ignore respect for the environment.
Milan, January 2020. The style of Chorustyle is always greener: with the next FW 2020/2021 collection, the clothing and design brand debuts with a capsule collection made of totally recycled cashmere.
It is another important step for the brand that has placed total wellness at the heart of its philosophy and translated it into tangible actions to be seen and worn. This has led to a collection in which the luxury of the fiber is combined with design and, above all, with a lower environmental impact promoted through the use of regenerated cashmere. Manufactured with a process able to regenerate the scraps of the most precious fibers and restore them to new life, the result creates an environmentally friendly material that is not only excellent in quality but is also GRS certified according to the highest global ecological standards for the integrity of the materials during the recycling chain.
The ethical creativity of the 30 items — for men and women — speaks a luxuriously ecological language. Eco-cashmere yarn, produced in different gauges ranging from rustic and chunky to soft and fine, is used to create jumpsuits and track suits, cardigans, blousons and light sweaters that have revolutionized the approach to the most luxurious fiber and made it dynamic, ironic and extremely young. The collection comes in colors that reflect the brand DNA and are naturally vibrant and appealing: from grayish shades of travertine and stone to the intense hues of camel, rum and marmot brown, the colors accentuate an authentic lifestyle that starts with what you wear.
“From the perspective of circular economy and sustainability, we have decided to demonstrate how sustainability can also be extended to a luxurious material such as cashmere which, through recycling, maintains its sustainable and precious DNA and is the protagonist of a virtuous production and regeneration process that is in the vanguard,” said Gianluigi Belotti, CEO of the company that owns the brand.
Recycled fashion means reducing waste while protecting the environment and lowering CO2: reusing cashmere fibers through a special technique that combines them with high quality virgin cashmere fibers leads to the creation of a luxurious yarn of excellent quality that is naturally precious.
| CHORUSTYLE FW 2020/2021 |
| For FW 2020-2021, Chorustyle presents a collection with an urban approach, which is perfect from morning to night, and slightly sporty attitude that has evolved to represent casual everyday style. This approach, simultaneously a habit and inspiration, reinterprets activewear from a metropolitan perspective, making casual elegance — that is nevertheless carefully studied and deliberate — its virtuous and stylistic focus. The protagonist is jersey, the ultimate versatile fabric that expresses its various textures through high performance outerwear, amplifying the classic soul of jackets and puffer jackets with sleek lines and sophisticated construction. The identity of new contemporary apparel is revealed in men’s trousers with slightly sporty colors that represent the new formal-chic concept and are also perfect for more formal occasions. This celebration of urban style and class is completed with the use of fine materials — double wool twill, a fur effect created with alpaca and mohair, and fustian-look chenille — combined with the smooth and sophisticated soul of silk velvet. A sixties college mood is felt in contrasts combined to make the collection come alive, while high-tech inspiration runs silently through each garment to increasingly become the brand’s signature feature. The Chorustyle woman chooses contrasting bi-material textures and Chantilly lace strategically placed on garments: her uncompromising femininity lingers on details and prefers the luster of sequins with a slight opaque finish. The reassuring, on-trend palette alternates various warm shades of camel and forest green, muddy browns and grays. There is no lack of gold, mustard and pink accents, while chocolate brown and cream enrich the palette with their luscious soul. The eco-cashmere capsule collection for men and women focuses on eco-sustainability. Cashmere yarn in various gauges, from rustic and chunky to soft and fine, is used to make jumpsuits and track suits that have revolutionized the approach to the most luxurious fiber and made it dynamic, ironic and extremely young. Manufactured with a process able to regenerate the scraps of the most precious fibers and restore them to new life, the result is an environmentally friendly cashmere that is not only of excellent quality but is also GRS certified according to the highest global ecological standards for the integrity of the materials during the recycling chain. After all, according to the Chorustyle philosophy, everyday elegance is a privilege expressed through versatile garments that reflect the personality of their wearers. |
| Chorustyle, the Italian luxury brand of men and women’s ready-to-wear fashion, made its debut in January 2019 during Milan Fashion Week. The brand, which besides fashion also creates design and decorator objects, is part of the ambitious Chorus Life project, the smart city under development in Bergamo. |
