Chanel – Capri Ephemeral Boutique

CHANEL is reaffirming its link with Capri by reopening the doors of its ephemeral boutique on the picturesque Via Camerelle, in the heart of the enchanting island.

The boutique is accessible via a luxuriant brick-coloured terrace that forms a harmonious combination with the hues of the terracotta façade and flower pots. Meanwhile, the white wooden pergola entwined with ivy recalls the brand’s legendary quilting. The wild Mediterranean vegetation of olive trees and bright pink bougainvillea contrasts beautifully with the contemporary design of the ephemeral space itself.

Upon entering the boutique, the House’s codes are present and illustrated in an understated manner. The iconic and emblematic tweed fabric adorns a sofa and fitting room in a two-tone interior where walls, floors and niches are bathed in a raspberry red coloured paint and cleverly contrasted with white. Shades of red that echo the outside of the boutique are found inside, the exterior finds itself within. The décor provides an ideal setting to present a selection of the Métiers d’Art Paris-Hamburg 2017/18 collection from Ready-to-Wear to bags, shoes and accessories created by Karl Lagerfeld. A selection of exceptional jewellery pieces from the exclusive Camélia Ajouré collection are presented in glass cabinets alongside a selection of iconic BOY.FRIEND and J12 watches.

COCO BEACH DE CHANEL, the new Ready-to-Wear and accessory collection for beach and seaside resorts is available in Capri as one of the CHANEL boutiques worldwide that will exclusively showcase this collection. Swimming costumes, two-pieces, dresses, playsuits and terrycloth shorts, outfits in fringed denim or belted striped sailor tops in ecru and burgundy silk, this collection is a signature of a lifestyle dedicated to sunlight, perfectly capturing the dynamism and dolce vita of the island of Capri.

Visitors are invited to embark upon a new olfactory journey and discover the new Les Eaux de CHANEL fragrances inspired by three places dear to Mademoiselle Chanel: Deauville, Biarritz and Venice, presented along with the sophisticated Cruise 2018 make-up collection.

This new ephemeral boutique embodies CHANEL’s creativity while reflecting the rich history of the House, bringing clients an unforgettable shopping experience in Capri. The boutique will be open from May 5th until October 14th 2018.

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