We have been delighted by this last edition where we had the chance to report within the camera the sparkling Francesa Ceci, directly from Cinecitta Studios in Rome, the successful edition of Altaroma of summer 2021. The recovery of fashion after the stall for the pandemic under the signs of sustainability and inclusiveness in the Cinecittà Studios, after four intense days dedicated to the new generation of the fashion system, with the collective show Rome is my runway. The Koefia International Academy of Haute Couture and Costume Art opened the AltaRoma catwalks. The Summer 2020 Crea-Tu-Res collection from Cinecittà studio 10 has officially kicked off the first day of the Roman Fashion Week, the one dedicated to academies.
A fairy-tale and romantic journey, a mixture of styles, which combines inlays and lace, embroideries and intertwined knitwear, where chiffon and georgette fabrics counterbalance the rigid structures giving that softness and lightness to the floating shapes as in the dream of fairy tales.
Find here down Both the ACADEMIES SHOWS
The brands produced by Altaroma, of which 72 in the Showcase project – underlines a note from the Altaroma press office – boast sustainable productions». «Even if we are not called Green Fashion Week – continues Silvia Fendi – we have always been the natural cradle of ethical and sustainable brands. With the long work of repositioning, we have finally managed to become its reference, a platform of possibilities that recognizes its qualities and that freely provides the services and tools necessary to enhance and consolidate the potential of each brand. The designers who turn to Altaroma expect to come not only to promote products to sell, but to present an entire creative project. And here they find the right way, time and space.
Watch Here The Whole ACCADEMIA DI BELLE ARTI FROSINONE Runway
It is precisely from listening and daily contact with these realities that Altaroma has been able to intercept valuable inputs overtime to direct the strategies and projects in favor of its designers. Even in this period of deep crisis experienced, Altaroma has maintained its presence, establishing itself as the institution able to offer more and better opportunities to make themselves known, to get in touch with professionals, to expand their distribution, to enter new markets. The success of the event is confirmed not only by the presence and support of the institutions but by the numbers. This July edition confirmed the growth trend of participating brands and professionals, far exceeding the previous ones, also thanks to the streaming of the digital platform.
Altaroma has strengthened and increased, also thanks to the constant commitment of the Chamber of Commerce of Rome and the Regione Lazio, all scouting, design and communication activities, increasing the network of buyers, fashion scouts, opinion leaders, heads hunter. But he also credited the company as the main point of reference for many young designers looking for an extra opportunity to make themselves known and appreciated in Italy and abroad.