Adidas launches digital sport event

Today, adidas announces the #HOMETEAMHERO Challenge – a virtual sporting event for the world’s athletes to unite and help make a difference by dedicating their workouts for good.
Running globally from 29 May –7 June, for every hour of tracked activity, adidas will donate $1 to the COVID-19 Solidarity Response Fund for the World Health Organisation (WHO), with the goal of reaching one million hours.

Bringing together its global and local community of athletes to take part, the challenge is enabled by the collaboration between multiple activity tracking apps, including Garmin, Zwift, Polar, and Suunto and adidas’ own suite of performance platforms – adidas Running and adidas Training apps – which will also house an extended selection of Guided Workouts led by top athletes such as FC Bayern’s David Alaba, and UAE local athletes will be getting involved and supporting the cause such as Peter Barron, Walid Yari, and Lee Ryan.

The result of this collective effort is the creation of a global digital sports event, where everyone is invited to participate to help reach the one-million-hour goal, making all minute’s matter, regardless of sport, discipline, ability level or current stage of lockdown.

Scott Zalaznik, Senior Vice President of Digital at adidas, said: “As we transition to the new, some of our global athletes are beginning to head back into the world, while others remain committed from home. Regardless of circumstance, what unites us all is our drive to do good, feel connected to each other as one team and most importantly, to say thank you to the essential workers who were there for us in a time of need. This is our chance to be there for those who kept us moving.”

This challenge is the latest in adidas’ collaboration-orientated response to keep its communities healthy, active and connected as the world begins to transition into what’s next.

And it is a part of adidas ongoing efforts to help ensure relief is distributed to where it’s needed most, having produced hundreds of thousands of face shields for U.S. healthcare workers in collaboration with Carbon, and in total making a direct €3 million donation to the World Health Organisation. adidas is further donating €2 for every item over €20 purchased online to the COVID-19 Solidarity Response Fund for the World Health Organisation.

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